![]() ![]() Analyze your results or compare hashtags to know what works best. Sprout can pull hashtags commonly mentioned with your brand in its Trends Report, so you gain context into what people say about your brand. With the help of Sprout Social’s hashtag analytics tools, you can easily gain insights into your top keywords and most engaged hashtags on Instagram.Īdditionally, you can see if your keywords are sticking with your Instagram audience. It’s critical to know how your hashtags perform so you can make adjustments before it’s too late. Avoid the embarrassment and be thorough with your hashtag campaign. Instead of a promotion, you’re simply highlighting your users.Ī post shared by Thrive Market success pro tip: Remember to fully inspect your chosen hashtag as sometimes it can be associated with something else. The hashtags works as a source of interaction between the brand and users. This means your hashtag has to be unique, memorable and engaging.įor example, Thrive Market uses the hashtag #letsthrive to promote user-generated content on Instagram. An important stat to know is seven out of 10 hashtags on Instagram are branded. ![]() To avoid being overly promotional but still market your brand, consider branded Instagram hashtags. According to our 2016 Sprout Social Q3 Index, 57% of users unfollow brands on social because they’re too promotional. It’s a thin line between being promotional and resourceful. Use Branded HashtagsĪs a brand on social, you need some form of marketability. When followers genuinely enjoy and look forward to what you post, you’re increasing your chances of converting them to a lead or customer. It might seem like a lot of work at first just to build out content, but the rewards are worth it. Beautiful, breath-taking photography always gets your viewers’ attention. Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. Invest in photo editing tools for your content.Whether its the endless table by Reynolds Wrap or the consistent bright color theme of Bioré, themes work. While that’s easier said than done, a creative play on Instagram works and there are plenty of reliable ways to get inspiration for Instagram post ideas. Try to be as unique as possible with your content.Adjust them to your social media calendar and ensure each post has a consistent vibe. You’ll get greater consistency in your quality and message by planning out enough posts that could provide at least a month or two of content. Start building a plethora of content around a similar theme or idea.You don’t just want to copy other accounts, but this will help you get a pulse on what’s grabbing attention in your niche. Mark all commonalities: product-related, bright colors, photos of people and other themes, and see what works. Find 5-10 competitors (such as similar brands) and document their top posts within the last few months. Research the bests posts in your industry and track your competitors.Here are a few specific guidelines for Instagram: Instead, you have to build a content strategy just like you would for any other marketing campaign. You probably already know it’s not enough to post a few photos or videos, and wait for the audience to come rushing in. Follow these Instagram success tips to boost your strategy. That’s why we’ve put together a simple but highly effective five-step guide on how to be successful on Instagram. It might seem overwhelming to think about ensuring a successful outcomes when you’re just starting an Instagram marketing strategy, but you’ll find that the same approach of careful planning will help you here. Instead, success comes from engaged audiences and great content. Learning how to be successful on Instagram isn’t just about follower count. Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results.
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